01
Software that fits your business.
Customer platforms, internal tools, and e-commerce built around the way your team works. From the first prototype to the systems behind it.
- Web & mobile applications
- E-commerce
- Design systems
genie ❯ --dangerously-skip-limitations
Custom technology.
Built around your business.
We design and build software, AI systems, and immersive experiences that turn your next business challenge into a working product.
Work directly with the people who design and build it.
01 / What we build
The right technology.
For the real problem.
You bring the context. We bring design and engineering together to build something your customers and your team can actually use.
02
AI with a job to do.
Connect your knowledge to the people who need it. We build AI assistants and workflows around your documents, tools, and business rules.
- AI agents
- Knowledge retrieval
- Workflow automation
03
AR experiences for events and campaigns.
Give visitors a product to explore or a story to discover on their phones. We design and build custom AR experiences around your audience and campaign goals.
- Event activations
- Product experiences
- Interactive campaigns
02 / Built by Genie
Explore what we build.
An AI receptionist for service businesses, and custom AR experiences shaped around an event or campaign.
GENIE AI RECEPTIONISTEXAMPLE WORKFLOW
G
Genie ReceptionistMissed call → qualified inquiry
“My kitchen sink is backed up. Can someone come out tomorrow?”
✓
Ready for your teamContact details · Job summary · Transcript
↗Every call is an opportunity.
Genie AI Receptionist answers missed calls, asks about the job, and captures the details your team needs to follow up.
Explore Genie AI Receptionist01 Scan at the display02 Explore the product03 Take a closer look
Bring your brand into the world.
Custom experiences for events, retail, and campaigns. Let people explore a product or follow a story on their phones, with AR quizzes as one possible format.
Explore AR activationsPreviews show an illustrative product workflow and an example AR concept, not completed client campaigns.
03 / From challenge to outcome
Define the result.
Then build toward it.
What a focused engagement can look like, from the business problem to the way success is measured.
Includes illustrative examples · Customer stories coming soonCOMMERCEIllustrative example
A shorter path from product discovery to purchase.
THE CHALLENGE
A growing retailer's mobile checkout asked customers to work too hard.
THE BUILD
A redesigned storefront, simplified checkout, and shared analytics to identify friction.
+28%
Checkout conversion liftSample data, not a client result
How this would be measured
Illustrative measurement: completed orders / checkout starts, eight weeks after launch versus the prior eight weeks.
OPERATIONS & AIIllustrative example
Company knowledge, within reach of the people using it.
THE CHALLENGE
Support teams were searching across scattered documents for policy answers.
THE BUILD
A knowledge assistant with source references, document retrieval, and a route to human review.
12 → 3 min
Average research timeSample data, not a client result
How this would be measured
Illustrative measurement: mean time to find a policy answer across a fixed set of support questions.
04 / How we work
You should never have to ask,
“Where does the project stand?”
A defined scope, visible progress, and decisions made together. Here is how we move from the first conversation to launch.
Understand the problem.
We map the business goal, users, existing systems, and constraints before recommending what to build.
THE OUTPUTProblem definition & technical discovery
Make the plan concrete.
Review the proposed experience, scope, milestones, and budget. Agree on what success looks like before development begins.
THE OUTPUTPrototype, scope & delivery roadmap
Build with visibility.
See working software as it develops. Review progress together, test real workflows, and resolve decisions before they become surprises.
THE OUTPUTWorking increments & shared reviews
Launch with a next step.
Plan deployment, documentation, and the handoff together. Agree on the support your team needs as the product moves into daily use.
THE OUTPUTLaunch plan, handoff & support scope
Bring your technical team. Bring the hard questions.
Data access, deployment, ownership, and support belong in the conversation from the start. We will work through your requirements before defining the engagement.
05 / The people behind the work
A direct line to
the people building it.
Genie brings development and marketing into the same conversation, so the product and the business goal stay connected.
GENIE / TEAM
GENIE / TEAM
GENIE / TEAM06 / Before we begin
Good projects start
with good questions.
Here are a few we would ask, too.
Ask us directly01What is a good first project to bring to Genie?
A specific workflow, product, or customer experience that needs to improve. You might be replacing a manual process, launching an application, connecting AI to internal knowledge, or testing an AR campaign. Bring the problem and the systems involved; you do not need a finished specification.
02How do you scope and price an engagement?
We start with your goals, existing systems, and constraints. From there, we propose deliverables, milestones, assumptions, and a budget for review. The scope of discovery, development, and ongoing support is agreed before that work starts.
03Can you work with our existing engineering team?
Yes. We can build alongside your team or take on a defined project. Discovery is where we agree on the stack, access, review process, and the responsibilities on each side.
04How do we address security and procurement requirements?
Bring your requirements into discovery, including data access, hosting, retention, vendor review, and any required agreements. We assess what the proposed system needs and identify constraints before agreeing to delivery. Product-specific controls and certifications should be confirmed directly with us.
05Who owns the code and what happens after launch?
Ownership, source-code access, third-party licenses, documentation, and handoff are covered in the project agreement. Custom development and hosted products have different arrangements, so we make those details part of the scope. Ongoing maintenance and support are agreed separately.
06What happens on the introductory call?
We discuss what you are trying to achieve, what exists today, and who will use the product. You can ask about technical fit and the delivery process. If there is a fit, we outline the information needed for a scoped proposal.
LET’S BUILD WHAT COMES NEXT
What would make a
difference to your business?
A workflow that needs fixing. A product ready to take shape. An idea you want to put to the test. Let’s talk it through.
GENIE / GET IN TOUCH